As a business owner, it is impossible to ignore the power of the Internet . With a worldwide audience only a mouse click away, most business owners are jumping at the opportunity to create a website for their business. In addition, many businesses exist entirely online, which means an attractive and easy to use website is imperative for success. But, it doesn’t matter how great a website looks if no one ever finds it. For these reasons, it is necessary to take steps to optimize your websites for search engines. This process is known as Search Engine Optimization, or SEO.

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Has anyone else noticed a disturbing pattern in your pay-per-click advertising campaign, of the same IP addresses clicking on your ad, spending one or two seconds on your website and then leaving?

That’s called click fraud and it’s a major problem among all of the pay-per-click search engines.

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Let’s define Search Engine Optimization [SEO] and how to use it. The answer to why you have to use it is an easy one: Search Engine Optimization is needed to rank highly on search engines, and/or bring paying customers to your site.

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I got into SEO back in 1998. And I can tell you from experience, it’s changed a lot over the years. Not long ago you could use tricks like keyword spamming and fill META tags with just about anything even close to what was on your page. Even with the simplest tricks you could place highly on Google, Yahoo, and all the other biggies. That’s no longer the case.

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Seeing your site at the top of the search results for your target phrase as a beautiful thing; however, if it doesn’t drive quality, converting traffic to your site, it’s not doing you any good. The goal of any true optimization campaign is not only to get a site and it’s pages to the top of the results, but to get them to the top of the results for the phrases that matter.

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