Well, it’s not quite that easy is it? Actually, it is and it isn’t. There are some legitimate web building skills you can use in order to make it easy for search engines to crawl your site, or for promoting links from other high-quality sites. However, at the end of the day, what matters to your site isn’t really the search engine. What matters is users. In addition, what many web masters forget is that users are what matters to the search engine developers too.

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