Web usability: The basics
What is web usability & why is it important?
Web usability is about making your website in such a way that your site users can find what they’re looking for quickly and efficiently. A usable website can reap huge benefits on to your website and your business.
* Every £1 invested in improving your website’s usability returns £10 to £100 (source: IBM)
* A web usability redesign can increase the sales/conversion rate by 100% (source: Jakob Nielson)
